It’s difficult for me to even think about marketing or branding without thinking about Scott Belsky. His Making Ideas Happen (Portfolio, 2010) and the whole 99%/Bēhance/Action Method is as close to a working system for this stuff as I’ve seen. Belsky says to identify your differentiating attributes and emphasize them. Doug Rushkoff once told me to… Continue reading Don’t Deprive the World of Your Ideas: Four Books
Ever since Matt Schulte mentioned Scott Belsky’s book Making Ideas Happen (Portfolio, 2010) on his site, I’ve been test driving Belsky’s and his company Bēhance’s “Action Method,” which is outlined in his book. Being the notebook nerd that I am, I had to get some of those Action Books to, you know, follow the method… Continue reading Think Inside This Box: The Bēhance Action Method
Campus sidewalks meander between places of interest, connecting buildings and parking lots in a maze of concrete stripes. Often where their right angles turn near grassy areas between them and another building or parking lot, there are paths leading off diagonally. These forking paths are called “desire lines,” so named because they show where people… Continue reading Desiring Lines: The Path More Traveled
Hacking, as the term is generally (mis)understood, gets a bad rap. The longstanding attempts at distinguishing between hacking and cracking have yielded little results. If you self-identify as a hacker, most will still assume you illicitly break into computer systems to steal secret information or vast sums of money. In Hacking (Polity, 2008), Tim Jordan… Continue reading Bringing the Attack to Your Network: Hacking 2.0
Magazines have always been my favorite form of media. Having grown up in rural areas of the South, I found the window to my interests opened in their glossy pages. The big photos and words from other worlds kept me connected to all that I wanted to be a part of. If this sounds a… Continue reading The End of Print
